What’s IN a Name?

4/13/2021 (Permalink)

Search SERVPRO in your time of need.

One of the most common asked questions is, “What’s your name?” with the next inquiry following, “Where do you work?”. Our personal names and placement of our jobs is often the first way to identify ourselves. So, what’s really in a name, and how does it affect our lives?

Names hold emotional value-nickname vs legal name; they connect us to others (origin of family) and establish the depth of our relationship- “We’re on a first-name basis”. Titles added to our names define who we are in a job position: The Smile Supplier. J And of course, the name of a business is crucial in telling its story.

It might seem picky wanting SERVPRO spelled correctly, but for 2 reasons we desire so.
One, out of respect of our founders, Ted & Doris Isaacson. They took an early painting business in 1967 in Sacramento, California and developed a premier cleaning and restoration company. Twenty years later, seeing the need to help more efficiently, they strategically moved the headquarters to Gallatin, Tenn., which is located within 600 miles of 50 percent of the US population and closer to more SERVPRO franchises. True service professionals with forward-thinking.

The second reason is so you can find us quicker! When searching on the internet, during a catastrophe, time is crucial, every letter counts.
Often asked, we don’t know the reasons for leaving off an ‘e’, in serve or why the ‘p’ isn’t capitalized in pro. What is known is, for 54 years, SERVPRO has spelled out clearly the compassion and help that is provided during a fire or water loss, with exceptional cleanup and restoration services.

When it comes right down to it, we are thankful to be connected to you, no matter how you spell SERVPRO.  Thank you for choosing SERVPRO for your cleanup and restoration work.

Need help identifying what it takes to put life back together again after a water, fire, or mold problem? Call SERVPRO of Decorah.